Online dating has become saturated, people are losing confidence in the results. Profiles are out of date, often exaggerated, pictures can be misleading, and therefore people are not getting results. The online dating industry has not managed to utilise the mobile generation. Consumers now want things instantly and accurately through their smartphone, people want to share their lifestyle from the palm of their hands, smartphones have become integral to daily life. TrueView moves away from the faceless, scientific, algorithmic model, which boasts of overwhelming results and static pro files and creates a dynamic, personal, friendlier and humanised position. Using social media to facilitate the structure of TrueView it is a much easier, cheaper, effective and trusted platform, placed right in the palm of the smartphone generation's hands. TrueView gives its users the ability to create interactive and evolving profiles. This unique structure connects potential matches using this refreshingly honest and dynamic data within the growing community. Gone are the days of static profiles, sales type personal CV's and trawling through 100's of results on your PC only to find out you have nothing in common with your potentail 'match'. TrueView: Don't sell yourself, be youself. "Dating for the smartphone generation"